The short animated film ‘Ouch!’ shows abstract and metaphorical scenes depicting the ‘lack of professional respect’ in eight different professions. The four-minute film is intended to illustrate the conflicts and contradictions that exist between the individual professions and the general public. Through the flowing images and their interweaving, the animation emphasises an intangible structure that people cannot escape and that establishes a set of rules. The problem of ‘lack of professional respect’ is not only due to a hierarchical relationship between superiors and subordinates, but can also be attributed to broader societal structural problems.